Thinking, Fast and Slow, an international best seller written by Daniel Kahneman, a recipient of the Nobel Prize in Economics, takes us through a revolutionary trip through the brain that explains the systems that drive how we think. One system is fast, instinctive, and sensitive. The other is slower, more considered, and very rational. Overconfidence can influence corporate strategies in ways that create difficulties surrounding the forecast of what will make customers happy in the future. The overwhelming effect of intellectual prejudices on topics ranging from playing the stock market to planning our next vacation can be understood through understanding the two systems and how they shape our decision making processes.
Through engaging the reader in active dialogue about how we reason, Kahneman reveals areas where we can and can’t have faith in our natural intuitions and how slow thinking can benefit our behaviors. He offers applicable and informative understanding to apply to choices we make in business and our personal lives. He also explains we can implement new systems to protect against hiccups that tend to get humans into precarious situations.