We start going down one path, and then take it in a completely different direction. This is where we explore ideas around insights, design, brand, and business development and how these topics affect our daily lives.
From small startups to large well-established companies, the success of a new product is often tied to insights gained in customer research. During a recent recorded webinar session, Trig team members Ty Hagler and Kelly Harrigan gave an introductory overview of customer research and how it integrates with the product development process. If you have been curious about how and why you might involve customer research in new product development, this webinar was designed to help answer fundamental questions and identify potential pitfalls.
On September 16, 2020 at the Industrial Designers Society of America IDEA Awards Ceremony, Trig’s collaborative product design with Voxelight LLC for the ZEISS C-UVProtect was recognized as an Award Finalist. This marks the fifth IDEA award Trig has received for their work on client projects.
We are very excited to announce the launch of our new website. After several months of dedication from everyone on the Trig team, we officially went live on Friday, August 7th, 2020. The new website represents a major upgrade in our capabilities to develop digital experiences for our clients.
Hedgehog Innovation Teams: Focused, Nimble, Dangerous How might we disrupt the experience of buying a shower door? Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents.
Stephen Lindamood joined Trig as Visual Designer in 2018 to build our Brand Asset Management team. Since that time, he’s become an integral part of the Trig team, bringing his incredible talents, sense of humor, and uncompromising drive for excellence. Most recently, he’s been an integral part of pulling the entire team together for a complete platform upgrade to Trig.com from Squarespace to Webflow.
We ran a virtual workshop on virtual healthcare, which, if you think about it, is the best way to create implicit empathy for the physicians and patients being considered and their challenges. While elective treatments are being postponed to prepare for the influx of COVID-19 patients, that doesn’t mean medical care needs to be brought to a full stop. By walking through this exercise, we hoped to build deeper empathy for the broad patient population as their care has transitioned to telemedicine solutions.
Though Marketo and SharpSpring are both categorized as marketing automation platforms, I find they are starkly different in capabilities and in use case from my extensive experience with both to build and manage campaigns for clients.
Shaping a box or molding clay into a vessel have been the metaphors used for Need Statement Development. It is a useful vessel, and the emptiness inside of it will be used to create something. It could be anything. That is, anything that fits in the vessel.
While I have known of the Flywheel concept ever since reading Good to Great by Jim Collins in 2006, we haven’t tried to put it into practice until this year. Starting in March 2019, we discontinued using the Rock framework from the Entrepreneurial Operating System (EOS).
This phrase captures more than I’m going to try to fit into this post. It’s about our employees. It’s about our clients. It’s about family. It’s about all people. And it’s about the community. It is certainly one of the underpinnings of our commitment to community.
So why did I leave the university? Because I was chasing the Genius of The AND. In my humble opinion, many academic institutions and design firms have lost the Genius of The AND, often times reducing Industrial Design to primarily aesthetics. As a best practice however, Industrial Design IS the Genius of The AND.
My colleague, Andrew DiMeo, is one of the foremost experts in the world on defining the unmet need. In his article, Need Statements vs. Challenge Statements, What’s the Difference? we get a master class in understanding the unmet need statement, but I feel compelled to elaborate on the Challenge Statement and nuanced flavor of Pineapple Pizza, or more properly, Hawaiian Pizza.
We have some truly exceptional people at Trig. As our new tradition is maturing, a few of our talented folks were recognized for their amazing efforts with a painted rock. The UPS guy didn’t even blink this go around when I asked for help mailing five rocks. I think he’s gotten used to me shipping out bizarre items.
The word “innovation” is getting used a lot these days. So much so that its meaning has become generic and its definition lost. I wish to find it. What follows is an exploration of the word “innovation” in search of a useful definition, for clarity, and for enlightenment. My favorite definition to date comes from Scott Burleson, friend and innovation expert at The AIM Institute. Scott describes innovation as, “an improvement in value” and then further defines “value” as “benefits over cost.”
Trig hasn’t always been Trig. I didn’t like the first name for this company, mostly because it was my name, Studio Hagler. Don’t get me wrong, I have no problem with my surname (pronounced Hay-gler) but it wasn’t building anything other than my ego. I wanted to build a brand.
The finance mindset, when starting up an innovation program, only produces incremental results. The tendency to expect ROI from early stage opportunity screening misses the point. Large corporations routinely struggle to compare unproven ideas to known products that regularly produce revenues.
Taking a page from Great Game of Business, we started the planning in July with building a sales forecast for 2019. Those numbers established our operations and staffing system for the year. We took our time. We realized that spreadsheets don’t bring us joy. So we did what made the most sense: we designed our own strategy game.
With the C-UV400 tablet, professionals in the medical industry along with eyewear specialists can show their clients exactly how defended their eyes will be in any set of glasses. Sunscreenr previously made waves with a UV detection camera displays sunscreen coverage on skin. This technological foundation has been built upon to create the indoor detection technology that is now at work in the C-UV400. The 8” tablet is easy to transport and features intuitive operation making it fun and informative for clients and technicians alike.
Consider the classic Coke bottle. Can you see it in your mind? The silhouette of that legendary shape. What is that shape? Is that the brand of Coke? Or is that the product? Whether pouring it over ice or drinking it from the bottle, you are experiencing both the brand and the product of Coke all at once.
Each year around Thanksgiving, Dr. Lancefield would spike a batch of eggnog in the lab, and then let it sit there for about a month to be enjoyed around Christmas. Letting that eggnog age in the cold of winter over those weeks between the holidays made it “better” according to her original recipe (below). But maybe what the microbiologist meant was, “better for your health.” So the question is, does spiking the eggnog kill the Salmonella?
In preparation for our most recent meeting, it became clear that several team members had done amazing work deserving of special recognition. We wanted to do something fun and creative, perhaps even start a new tradition. Four times a year Trig team members each take on a special project that we refer to as our “rock” for the quarter, so we decided on a trophy that fit these awards of achievement particularly well.
Building the connection between your brand and your audience doesn't have to be complicated. Most of what goes into building a solid brand is just extracting the good stuff you already have in your head. How we go about organizing the stuff what comes out of your head, that's another story...but no worries, this is why we use archetypes to set up a solid foundation on which to build a brand's personality.
Ten years of business has taken Trig through many changes in the pursuit of growth. One of the best ways for a company to showcase shifting corporate values and service expansions is to design a fresh new logo. A logo should represent the very nature of a company’s culture. Take a look with us into the logos of Trig-past to explore our branding evolution.
If you have ever spent a lengthy amount of time around any child, you've probably heard the question "why" at least once. Maybe even a few times. A few dozen times. A few thousand times. On some occasions they're genuinely curious and on others... they know exactly how to push buttons and you have to learn when to say enough's enough. Ultimately though, kids may have the right idea. We guarantee you aren't asking "why" nearly as often as you could be or should be.
Trig is proud to be an early supporter and sponsor of the advanced rapid prototyping center in Research Triangle Park, North Carolina, known as Hangar6. The center is an initiative of the First Flight Venture Center, which has a 26-year history of incubating 300+ technology-based startups that have a combined valuation in excess of $7 billion.
Wow. You look up one day, shut your laptop, and you realize that you’ve been in business for 10 years. Happy birthday, Trig! Enjoy a walk down memory lane as we explore many of the team members and awards Trig has picked up along the way over the course of the last decade.
As a fun addition to Trig’s 10 year anniversary celebration we thought it could be an opportune moment to take a look at something near and dear to our hearts: Visual Brand Language. Although rather than looking at the newest, hottest innovations in consumer goods presentation today we’re instead going back through time to explore the branding of… toys each of us loved as 10 year olds.
September 26, 2018 (CHAPEL HILL, NC) - Three-time IDEA Award winner Trig continues their success with this year's IDEA submission, earning a 2018 finalist recognition from the Industrial Designers Society of America for their design work with Redbud Labs Stage.
Why are we passionately drawn to starting new projects but so colossally bad at finishing them? Designer Connie Tran discusses what it takes to rekindle motivation and stop the endless cycle of incomplete tasks and neglected hobbies.
I recently read "A Stake in the Outcome" by Jack Stack, author of "The Great Game of Business" and well known for his success in open-book management. A key takeaway for me after reading "A Stake in the Outcome" is that culture is the most important differentiator.
How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo.
The principles of good ideation worked well as teams were able to practice going for quantity and deferring judgment. The winning idea for the safe landing of a skydiving T-Rex was to genetically engineer it to turn into a chicken by the time it landed. Massive points for originality.
Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.
Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!