Explore innovation and design best practices - these are our thoughts, would love to hear yours too.
What is a Competitive Brand Analysis, why is it important, and how do you perform one? Performing a Competitive Brand Analysis is the first crucial step in developing and executing upon a solid brand strategy. A successful brand can’t be designed within a vacuum. A Competitive Brand Analysis takes into account several dimensions of your competitors’ branding to provide the context you need to develop your own brand. Only by knowing the strengths and weaknesses of your competitors can you develop a brand that is truly differentiated.
Surveys are a powerful tool to efficiently test your assumptions and deepen your knowledge about your target customers. Typically, a survey is custom-designed to gain the critical information needed to optimize the design of new product features, test brand awareness, and understand what pricing is reasonable for the market.
Creative team performance is essential to successful innovation programs yet groups are inferior to individuals for creative performance, both in quality and quantity of ideas. So, how do we reverse the natural dynamic of individual creative performance being greater than that of the team, when the team has to perform better for the sake of the company’s success?
While working remotely has some trade-offs, we have found many benefits over working in a centralized office environment. During a recent weekly virtual Trig Team meeting, we posed the question during the last five minutes in our lightning round close-out conversation.
Screen and validate new ideas in the marketplace using the Trig concept validation testing methodology. When push comes to shove, most companies don't lack for ideas of new products. The ability to prioritize and pick the winners is the most essential piece of the puzzle.
In his book Antifragile, Nicholas Nassim Taleb states the following: ”The strength of the computer entrepreneur Steve Jobs was precisely in distrusting market research and focus groups – those based on asking people what they want – and following his own imagination, his modus was that people don’t know what they want until you provide them with it.” This is an out-of-context sound bite.
The total investment to launch a medical device company can be $2MM to $5MM from proof of concept to FDA clearance. This assumes the device pathway is limited to a US-only launch for a straightforward Class 2 device with 510(k) pathway.
Once we know “Why” we want to build a prototype, or multiple types of prototypes, let’s consider “What” kinds of prototypes there are. Between Feedback, Resolution, Dimension, Cost, and Speed there are a seemingly infinite number of options. Here are some of the more common types of prototypes
The difference between Need Statements and Challenge Statements. For the record, I’m not going to spend time in this post talking about the criteria for something to be considered an unmet need. That’s a whole different topic to unpack. This is about creative concept development. Need Statements and Challenge Statements are both statements. Boom! That’s one thing they have in common. Another similarity: They are both tools used to launch ideation sessions intended to generate many possible solutions to a problem.
Design exists along the entire continuum. It’s not design then development, but rather design and development. The ancient roots of the word “Design” have meanings such as to indicate with a mark or sign and to have a particular purpose or intention. Design is about asking questions, and asking the right, or most meaningful questions. What basic science research can I do today to have the most impact on society tomorrow? What car should we build with this new fuel cell technology? Who will be the first to adopt such a technology, and what does car look like for them?
You can easily spend far more to design the product than it is worth. However, with a good understanding of risk management, situationally appropriate new product design methods, and clear-eyed forecasting, you can make smart investments that will make a positive return across a portfolio of ideas.
I’m compelled to start with a great lesson illustrated in the book, “The Goal” by Eliyahu M. Goldratt. That lesson: If you take the manufacturing process developed by Toyota (better known as the Toyota Production System or TPS), and implement that process in your manufacturing facility - it won’t work.
Frameworks are useful tools for understanding the decisions you face. At the outset of each project, Trig Innovation seeks to understand our client's strategic perspective. We think of strategy as making decisions about what you will not do - just as much as deciding what you will do.
What is the difference between design thinking and human centered design? It’s hard to ignore all the talk around human centered design (HCD) and design thinking these days. A quick google search of those terms, in quotes, reveals a combined 23 million results. Digging into those results, and the opinions on the topic might make a head spin.
We are seeing it already, and we will continue to see it in 2019: a shift from reactive care to prevention. And I’m not so sure “prevention” is strong enough. In 2019 and beyond, it may even be about improving health. When you hear (and I’ve heard it) a 60-something year old say, “I’m in the best shape of my life.” - that’s what I’m talking about. So what are the Health Innovation trends of today, 2019, and beyond?
At Trig, human-centered design is a philosophy put into daily practice. We approach each new product design challenge with the mindset of a student, listening and watching carefully to understand the customer needs and experiences throughout the process. We wonder: How can we make the product or service not only functional and solve an existing problem, but also a joyful experience?
Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.
Design Thinking has generated a lot of momentum through mentions in the Harvard Business Review and Forbes. A majority of corporations operate analytically and can be disrupted by trends that sometimes renders businesses obsolete, you must create a culture that fosters creativity, methods that promote innovation, and the tools that designers utilize can be perfect in the effort to avoid these pitfalls.
More recently, the internet has created communities of people who share fringe paradigms such as a fear of vaccines or a belief that the world is flat. The term has largely fallen out of favor in most business circles as a lofty expression that demonstrates the speaker’s lack of familiarity with modern innovation concepts for generating pragmatic solutions.