services | design & development

Realize Your Vision
‍‍Create With Design & Development

Inspire joy, address real-world needs, and make your vision a reality through design & development

Successful Design and Development makes an impact on your consumer that lasts beyond any first impression. Empathy is at the heart of designing solutions that address real-world needs for everyday people.  We help our clients sort through the ambiguity of the fuzzy front-end of innovation and lead them through a robust design process to arrive at great outcomes.

Impacting the consumer

Successful Design and Development makes an impact on your consumer that goes beyond creating a product. A product that’s designed well will continuously delight, inspire joy, build brand equity, and foster trust with your customers.

What is industrial design and development?

Industrial design focuses on the emotional aspects of a product that creates a connection with the user. We take in as many inputs from stakeholders as possible and integrate them into the form, fit, and functionality of a product, striving  to create the best possible experience for the intended user. Our industrial design and development philosophy aims to create the iconic product experiences of our generation.

Why is industrial design important?

Products connect people. Industrial design marries form and function to create tangible solutions to everyday problems that make life both simpler and more joyful for people all around the world. Industrial design done well is universal and shapes generations through its creation of collective iconic experiences.

How does a design process help me create a better product?

No two industrial design projects are the same. We work with you to clarify your unique vision for a better product, a better service, and a better overall user experience. Together, we will define objectives, navigate the exact steps necessary to move closer to realizing your vision, and ensure that users are delighted with every touchpoint they have with your product or service.

What we do
Our journey to user centric products...

We design future-focused products and services that drive business growth, transform industries, and develop and nurture consumer connections.

Concept Development

Early in the process, we spend time laying out the general concept of the product(s). We consider many different aspects of the product such as usability, styling, technology and its different uses with different stakeholders. We often begin a concept development phase by sketching out many quick ideas, allowing us to ask the most important questions and to establish boundaries.

Materials and Processes

What a product is made from is just as important as what it looks like. In the design process, we address how a product will feel and behave in its environment through material. Through material exploration all the way to specification documents, we ensure that your customer has the exact experience with your product that you have in mind.

Design for Prototyping

The best prototypes are the ones that we learn from. We establish goals with you that define our process to help us discover more upfront with minimal investment.

Design for Manufacturing

Getting your product to market takes careful thought and consideration in manufacturing techniques and efficiency. We work alongside you and manufacturers to ensure that what you envision for a product is what you receive.

Transfer Guides & Documents

Our goal is to ensure that we provide a smooth transition to the next step in your product journey. Through guides and documentation, we help those involved after us have what they need to continue your story.

How we do it
Our process includes...

With our tailored-to-fit design process, we use the right tools to bring you along the ride with us from conceptualization to the realization of your idea.

Virtual Ideation Sessions

We facilitate remote team sessions using a digital whiteboard platform. Each session is organized into short sprints to maximize concept generation without mental fatigue.

User Needs-Focused Conceptualization

We use a variety of sketching techniques to visualize the form and function of a product. We anticipate and test the needs of the user through low-risk visuals.


Visualize the full picture of how users and stakeholders will interact with your product. Storyboarding represents key points in the user journey through a series of illustrations to ensure that our designs are always addressing the most pressing needs of the user.

Visual Brand Language

Iconic brands impose a visual consistency across their product lines that achieve both a great individual product experience and an overall visual coherence across the product family. We work closely with our branding department to ensure that the product or service we design upholds branding standards.

Sketch Modeling

Early in the process, we use cardboard, foam, paper, or anything else you might find in a craft store, to quickly represent a motion, form, and scale. These low-resolution prototypes help us visualize and solve problems with more efficiency.

Materials and Processes

Material choice is key to how a product performs and feels. The material choice can define the manufacturing processes and associated design constraints that are essential to understand early in the design process. We identity current trends and find the right materials that fit the application for the ideal user experience.

Human Factors and Ergonomic Studies

Universal design takes into account the broad array of human characteristics and anthropometric variations that can shape how individuals experience your product. We create test prototypes and run user studies to evaluate how designs will impact perception, usability, and ergonomic comfort.

3D CAD for Prototype

Prototype to learn. Getting to a prototype you can hold, feel, and interact with is the fastest way to learn. By creating prototype CAD, we pragmatically create geometry rapidly that can be used for additive manufacturing, CNC milling, or urethane casts. We use SolidWorks for 3D CAD software, but we can accommodate a variety of file types.

Design Validation & Testing

We work with you to identify metrics that are meaningful to your users, your brand, and the product experience. Then we design and run test protocols to validate whether the product will achieve the desired result.

Photo-realistic Renderings & Animations

A picture is worth a thousand words. Renderings and animations are highly effective marketing assets that can be used to build momentum and excitement for the product on the path to commercialization.

Design for Manufacturing Assets

After we have reached design lock, we can create assets that prepare your product for manufacturing. We have an extensive network of contract manufacturers who we regularly work with to ramp up production.

Transfer Documentation

At the end of a client engagement, we work with you to transfer the assets and working knowledge to the receiving stakeholders. We do this through: Visual Brand Language Guides, Product Requirement Documents, and Material, Coating & Finish Specifications.

Frequently Asked Questions

How long does an industrial design and development project typically take to complete?

In our experience, it typically takes around 2-3 weeks+ for initial concept exploration with concept selection reviews, 2 weeks for product concept sketching and an additional 2 weeks for refinement. Design CAD really depends on how complex and how many internal pieces need to be worked through-- sometimes in parallel. Final design model production can range from 4-6+ weeks plus an additional 2+ for revisions and CMF. Depending on where engineering is in the process, design for manufacturing can be hard to predict; ideally we like to see this at 4-5 weeks.  We have found that these 3 factors most heavily influence the timeline of an industrial design and development project:

The scale of how complex a product can be is vast and determines the type of questions we may ask throughout the project. Moving parts, human interactions, scale, number of pieces, are a few of the things that contribute to the complexity

Our services are tailored to your needs. Which means that depending on the level of engagement we have with you on your project we may only work on a certain portion of the development. Time to a sketch vs time to a manufacturing ready CAD file are on opposite sides of the scale.

Good design takes time and we account for refinement in our process but on occasion we might suggest further refinement to address unknown needs or problems that we have encountered along the way.

How much does an Industrial Design and Development project typically cost?

Cost of a project is determined by a couple of factors. We do not have a set cost per project because we do not have a set process that we apply to every client. This is why we offer a free consultation to understand your needs, problems, goals, timeline, and budget to see how we can best partner with you. We have found that these areas come up most when discussing the cost of a project:

Project Maturity
How far along you are in the development of your product might determine the amount of concept refinement that is needed to get your product to a stage that is needed for the next step.

Depth of Product Offering
Often it makes sense to launch a product with multiple product variations. Going through the design process with that in mind is a great way to have a cohesive product language. It saves time in the long run but would dive cost up front.

As with any service based company the longer it takes to fulfill the scope of work the higher the cost. We know this is important to you and don’t take this responsibility lightly. We update you throughout the process as often as you like to ensure we are being as efficient as possible. We value consistent communication.

What are the different types of sketching styles employed throughout a project?

If sketching was considered a language, we would consider ourselves fluent. Just as there are many types of literature, the same could be said of sketches. When we are thinking about how we are communicating our ideas to our clients, they typically fall into these three categories though lines can often be blurred.

Initial Sketches
Rapid, loose and expressive. This constraint allows us to be quick and nimble. Sketches with big sharpies, pictures and words. Think quantity not quality-- we are putting the odds in our favor.

Study Sketches
Loose but with purpose and refinement. These types of sketches  allow us to make decisions at a higher level and address details not found in the initial sketches. We try to focus more on the How and not the Look. Often we are sorting through problems and addressing user needs.

Rendering Sketches
High effort and detail. Now we are focusing on color, clarity, and content. This type of concept sketching is more time-consuming, but our goal here is to really examine how a product will most accurately be portrayed in context in the hands or the environment of the user.
As Founder and CEO of SEAL Innovation, I have relied upon the team at Trig on many occasions to help us with the industrial design and design for manufacture of several generations of our SwimSafe product line. Over the journey of my startup, I have worked with several product development firms, but we consistently returned to the Trig team to deliver results. I found incredible value by working with Trig to both perform industrial design and mechanical design for the enclosures. The team efficiently balanced inputs from our electrical engineers, design requirements, and production schedule to help us stay on task as we moved to manufacturing. The Trig team has at times become an extension of my team, providing trusted advice, collaborative design inputs, and a sense of continuity over our many years of working together.”

Graham Snyder
MD, CEO | SEAL SwimSafe

Design & Development Case Studies