Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Ten Types of Innovation: The Discipline of Building Breakthroughs
Ten Types of Innovation by Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Ten Types of Innovation aims to outline principles to help bring about meaningful and sustainable growth for your organization.
Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors.
How the organization turns its value into profit.
The value that is created by working with others.
How you organize the talent and assets within your company.
How a company goes about producing its products and services - its core operations.
The quality, feature set, capability of a firm's products.
How you create additional value by adding other firms’ products and services to yours, or how you combine multiple products to create significantly more value.
How you make your product easier to use, more enjoyable, or get better value from.
How you connect with your customer. It differs from Network, in that it’s not about whom you work with to make those connections, but more about the ways in which you connect.
Your brand can be a powerful innovation in itself, it can represent the values you stand for, or a simple but big idea that resonates with customers.
How you understand and then leverage the desires and needs of your customers.
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement these strategies.
Discover who we are
We are a full service industrial design firm serving the consumer, healthcare, and durable goods markets. Our comprehensive innovation process includes insights and ideation, product design, and brand asset management for start-ups, mid-sized, and Fortune 500 companies across the United States. Based in Chapel Hill, the Trig® product design consulting team can be found in Charlotte, Raleigh, Knoxville, Los Angeles, and Richmond, Virginia.