We start going down one path, and then take it in a completely different direction. This is where we explore ideas around insights, design, brand, and business development and how these topics affect our daily lives.
September 26, 2018 (CHAPEL HILL, NC) - Three-time IDEA Award winner Trig continues their success with this year's IDEA submission, earning a 2018 finalist recognition from the Industrial Designers Society of America for their design work with Redbud Labs Stage.
Why are we passionately drawn to starting new projects but so colossally bad at finishing them? Designer Connie Tran discusses what it takes to rekindle motivation and stop the endless cycle of incomplete tasks and neglected hobbies.
I recently read "A Stake in the Outcome" by Jack Stack, author of "The Great Game of Business" and well known for his success in open-book management. A key takeaway for me after reading "A Stake in the Outcome" is that culture is the most important differentiator.
How do you know when to finish adding features to a product? Minimalism in product design is very hard to achieve in large or small companies. How does one know where to draw the line between a blank slate and the visual clutter of feature creep and bloatware? I ask you to consider the tuxedo.
The principles of good ideation worked well as teams were able to practice going for quantity and deferring judgment. The winning idea for the safe landing of a skydiving T-Rex was to genetically engineer it to turn into a chicken by the time it landed. Massive points for originality.
Survivorship Bias suggests that, minus outliers, things themselves statistically do not survive like we think they do. The Lindy Effect, however, seems to suggest that ideas don’t follow the natural laws of decay over time. If important enough, these ideas can survive the odds, perhaps even through periods of undulating popularity. Which takes us back to bike seats.
Trig is pleased to announce the addition of Samantha Harr to the team as our junior marketing consultant. The talented and effervescent Ms. Harr entered the product design world from the fashion industry and has discovered her true calling in brand image creation. Congratulations and welcome!
Dr. Andrew DiMeo reflects on lessons he's learned about values. When an airplane pilot is getting ready for a flight, they perform the preflight checklist every time to ensure not a single important step is overlooked. What if we all start treating our company values like a preflight checklist?
Ty explains a journey of surprising self-reflection when he discovered that being a quiet introvert does not necessarily make someone a good listener. Some people need to feel heard and understood before they can reciprocate trust. Build stronger connections with your coworkers and clients.
A peek into Trig’s private Slack channel reveals a recent discussion among the team about an upcoming speaking engagement. It was fun to see the advice from some of the more seasoned members. Dr. Andrew DiMeo shares his thoughts and personal strategies for overcoming stage fright.
Biomedical Engineering expert Dr. Andrew DiMeo takes us through varying ideas on the innovation process and how Trig utilizes expertise from doctors and engineers alike to address patient needs in the pursuit of improving all future healthcare technology with human-centered design.
Want to set up a proper foundation for your ideas to succeed? Trig can help you form a resilient structure built out of research. What problem does your product solve? Are your design ideas human-centered? Who wants what you are offering? Don't run yourself ragged with guesswork trying to find out! Trig has you covered with personalized ideation sessions.
Trig recognizes that your creations represent who you are as a company and we don't take that responsibility lightly. We have the expertise in human-centered design to create the very best version of any item you can dream up, so long as we don't break any laws of physics.
We don't believe in run-of-the-mill marketing. Your image is important to us, and that doesn't stop at advertising. Trig has devised the term Brand Asset Management to describe the expanded suite of human-centered services we offer to set your business ahead in the race for real lasting success.
Trig is pleased to announce that industrial designer Ethan Creasman has accepted a promotion to Design and Development Manager. As our firm continues growing and bringing on new talent, it is important to ensure that solid leadership be in place to support team members and help hold the line on excellent work.
Common responses when asked to describe industrial design: People that build factories or People that make stuff look cool. The first answer stems from the confusion between "Industrial Design" and "Industrial Engineering." Those who identify with the latter response of making stuff look cool might have a different search result in mind. (Think turtlenecks and designer glasses).
Iconopoly: A monopoly derived from creating an iconic brand and/or intellectual property around an iconic product. The term was coined by Trig to describe the unique value of industrial design in creating long term sustainable value for companies.
First off, for those Biomedical Engineering (BME) rising seniors who enrolled at NC State specifically to take Dr. DiMeo's design course, I apologize. Twelve generations of BME students have taken his Senior Capstone experience to then go out into the world armed with relevant skills as medical innovators. This announcement marks the end of a chapter and the beginning of something special in the world of human-centered design.
Trig has acquired Trig.com to put a stamp on its mission to create the iconic product experiences of our generation through human-centered design. The company has been investing in culture, process, leadership, and brand assets to deliver consistent value to clients.
In less than a year after joining Trig, Ashley Whitley has been elevated to the position of Director of Operations as an expansion of her responsibilities as Project Manager. She will be accountable for all client services and internal operations at Trig, particularly in holding the line on making sure standard processes are followed, deadlines are met, and client deliverables match expectations.
As part of our philanthropic mission, we regularly teach creative performance principles and workshops in a variety of educational settings. We also use the students as guinea pigs to try out new ideation techniques, with sometimes hilarious results.
As a designer, the word holistic is something that resonates in my soul and is married with design. It is a way that we, as Industrial Designers, approach a product knowing that it is not an entity of itself. It is connected, to a human, other products, an environment, an emotion.
All too often, we see medical innovations with millions invested, but worse, years spent, before a later stage factor, such as reimbursement, kill the project. The Diligence Dashboard provides intelligence at the fuzzy front end of a project that can provide insights to potential failures to increase the chances of success.
What struck me about Simon’s talk was his assertion that the only way to play an infinite game is through consistency in adhering to values, regardless of the short term expense. Consistency in applying values gives employees, customers, vendors, and partners something to trust and believe in.
As designers we're constantly trying to improve people's lives by tailoring a product or system's function, appearance, and aura to perfectly suit them. Which is why Bitcoin and other cryptocurrencies are particularly intriguing to me. Cryptocurrencies represent the redesign of an entire facet of the global economy: money.
Culture and data seem like opposing ideas, but in my conversation with Sean Steigerwald, founder of Malartu, we explored how the proper use of data can build a culture of transparency, accountability, and promote a healthy work-life balance. Prior to the podcast, Sean and I have been enjoying exchanging books and ideas along this topic as we have sought to guide the growth of our respective companies.
Highlights from the 2018 Consumer Electronic Show. Virtual reality, augmented reality, and the related sensory stimulation devices are all trying to fool the human brain into experiencing something completely different. The technology is getting good enough that it is hovering in the creepy uncanny valley zone where the expected familiar reality is just a bit off.
Since 1968, Mattel has been releasing one of America's favorite toys: Hot Wheels. What many people don't know is the highly-detailed and labor-intensive process behind designing, and ultimately manufacturing, the 1:43 replicas of our favorite cars.
These potential customers have busy lives, but they also expect more from the products and services that are pushed at them. I think its only fair that we, as researchers, provide an environment that works best for each individual, so they can effectively lend their voice to a new product or service that is relevant to them.
The Malartu dashboards are beautiful, and we are getting insights to our business that are confirming hypotheses we only dreamed of validating before. But, are we becoming less disfluent? How do we maintain our design thinking mindset when the data crunching is done for us?
MBTI is taught by career counselors and in Human Resources and Organizational Behavior classes in the business schools. All this enthusiasm despite the fact that MBTI has been consistently discredited by serious psychologists and the social sciences since the 1980’s.
What separates the industrial design art projects from the truly impactful products that resonate with customers? Good design starts with understanding the customer and is both influenced by and shapes the brand. At Trig, we get requests to help design “Apple-esque” products. The sentiment is great, but Apple is far more than a single technology package, product design, brand identity, or unique vision for transforming a market. Apple has a ridiculously loyal customer following that dates back to its founding unique promises made and promises kept.