Innovation History of Trig's Logo Development

Red Dot award badgeRed Dot award badge
October 29, 2018
Thoughts by
Samantha Harr

Early Trig Logo Development

The first logo was often seen in black and white as well as the full color version pictured here. The original idea was to project a sense of having a toolbox of skills that Trig can provide to clients. One of the often repeated sayings around Trig is that we aren’t trying to be “something for everyone” but instead we aim to be “everything to someone.” Gridded squares represent the skills available to that certain someone who can benefit fully from the Trig service lines.  

Trig Innovation Old Logo

A New Era

Industrial designer Patrick Murphy upgraded Trig’s logo look in 2014 to the triple chevron style we all know and love today. The original iteration of this design contained color gradients in green, orange, and purple which we continue to use as logo colors today. The color choice was made because they are not primary which speaks to our history of never specializing in just one single thing. Our full-service line of offerings incorporates a blend of talents.

Trig Innovation Logo 2

Now and Beyond

The year 2016 brought further development to the logo direction by brand manager Connie Tran. The triple chevron look stayed but with an updated flat-surface look, simplifying and clarifying the visual brand language. Each department (Insight, Design, and Brand) is neatly represented.

Trig Logo Chalk Board Style

The full color version retains the 2nd generation’s green, orange, and purple. When Trig acquired the Trig web domain, the 3rd generation logo received a .com optional addition for promotional purposes.

What will the 4th generation Trig logo look like? There are no plans to rebrand at this time, but it’s always fun to speculate. No matter what’s in store, we’re sure it will be fantastic.

Trig Logo Contemporary Full Color

Trig Dot Com Logo Development


Samantha Harr

Known as Samma in her friend groups, Samantha Harr was stolen away from the fashion design world by her love of community building, which led to an interest in marketing. Having studied brand creation and advertising practices at SCAD, she had the tools to start pursuing her newfound passion for campaign development. After enjoying many successful years of business leadership in the gaming world, Samantha has joined Trig as a full time Brand Asset Management team member and creates content both internally and for our partners who are keen on taking their outreach to new levels.


Related Content

Industrial Design Serves Brand
A Nostalgia-Driven Look at Retro Branding (on Toys We Loved as Kids)