OSSI, a physician founded company, is at the forefront of a paradigm shift in medical device connectivity. OSSI reached out to Trig for help elevating their existing branding and to guide them in building a system that serves as the foundation of their brand identity.
In the current healthcare system there is a gap between data repositories and healthcare providers. OSSI is bridging this gap with a transformative solution that merges data aggregation, medical device integration, team collaboration, and communication into a single platform that provides actionable data to the right person at the right time. This technology allows more accurate, and timely, decision making.
The Trig team partnered with OSSI to contextualize and develop a Visual Brand Expression and Language that would reflect the company’s values throughout their online and physical presences. As a new company it was important to have assets ranging from print and trade show materials such as updated signage, business cards, and sales sheets, to digital assets such as customer presentation decks.
While OSSI had already planted the initial seeds of a brand identity, Trig stepped in to guide the growth of those kernels into a refined vision. We started this project with an in-depth analysis of competitors and brand archetypes, to help lead clients into the most advantageous position. With the help of OSSI we quickly established a paragon to guide the process.
Initial work began with a quick overhaul of their current presentation decks, but quickly moved into developing mood boards that captured the already accepted archetype. These mood boards, along with guidance from the client, served as a guideposts in our journey to develop a new graphic identity that extends from digital to print publications.
In order to keep the process moving forward, Trig provided digital iterations of all brand development process milestones that the OSSI team could then mark up for any requested revisions. Trig and OSSI teams also collaborated virtually, allowing for expedited and robust communication across global locations. During our time working with OSSI, internal changes within their team’s structure required a swift response from both companies in order to have the correct information relayed to the correct contact. Working quickly and decisively we were able to quickly onboard our new point of contact and keep our designers on task to deliver content within previously established guidelines.
Trig helped me to gain a new appreciation for the value of a strong brand identity. The collaborative process with Trig helped OSSI get to an expression of our brand that communicates the transformative power of our technology.
OSSI has been able to continue their growth and has begun integrating the strategy and identity we developed into their assets. Trig is always enthusiastic to work with thought leaders in the healthcare industry and has been energized by the work done with One Source Solutions International.