product development workshop

Design Thinking
For Product Innovators

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Who this is for:

We created this workshop for product innovators who want to make an impact. The design thinking mindset, tools, and methods taught in this program are best suited for novel, disruptive opportunities. We encourage entrepreneurs and intrapreneurs alike to think in terms of category innovation, not just innovation for a single product.

What you will learn:

The design thinking workshop curriculum provides product and marketing managers with the creative mindset, tools, and techniques to manage risk and uncertainty through Design Thinking. Intended to hone and perfect a set of skills that will allow participants to become better at finding novel solutions based in the unmet needs of the stakeholders. There will be a collaborative learning project that attendee teams will present a Pitch Concept at the end of the workshop.

Format Options:

Mini-Workshop: Dip your toe in the waters with an introductory design thinking workshop for your innovation team. We will work with you to select a learning topic to walk through the process of Explore, Prototype, Build. Our favorite team learning challenge is to safely land a supersonic skydiving T-Rex. The format is fun, virtual, and takes 90 minutes. We choose absurd topics to help participants break through the creative limits we place on everyday problems. By the end of the workshop, your team will be energized and learn new creative tools.

Mini-Workshop Learning Challenges:
- How might we safely land a supersonic skydiving T-Rex?
- How might we apply sunscreen to crocodiles?
- How might we clean the teeth of a killer whale?

Full Workshop: Product innovation teams of 2-5 people from the same organization will be able to advance their projects through an active learning process. The first week will include a common project that all teams can participate in and share non-confidential ideas. The following weeks will be focused on team-specific projects that are protected under non-disclosure agreements. All intellectual property generated during the workshop will be assigned to the product innovation teams. At the end of the workshop, teams will present their confidential Build plan to their advisor(s) for the next phase of reducing risk in their project.

What will my team learn? The Design Thinking Workshops are broken up into six core Design Thinking topics that are the foundation of our process (see below). It was crafted for partnering with our clients and works great for taking an innovation journey along their side. The goal is to use our process as a starting point to build yours!

Full Workshop
- 3 to 5 days of collaborative sessions
- Work through 6 topic modules
- 3 Facilitators
- Group sizes up to 30 participants
- Groups larger than 30 require additional facilitators

What the students will learn

  • The Trig process: Explore, Prototype, Build
  • Innovation methodology overview as context for design thinking
  • Hedgehog Innovation Teams
  • Canvas tools: Levels of Alignment, Business Model Canvas
  • Shaping: conceptual and physical prototype methods
  • Building: using time as a constraint for build cycles

Upcoming Workshop Dates

June 29 2021    Intro to Lateral Thinking for UNC Health Providers

July 2021    Apply Sunscreen to Crocodiles: Having Fun While Solving Impossible Problems

The Explore - Prototype - Build Process


Discover the world of your stakeholders by immersing with fresh eyes. Identify customers, key influencers, and their respective personas. Research design inputs, competitive brands and market trends.

Define patterns of behavior, thoughts, and aspirations as well as opportunities that will set the strategic focus for your project. Generate and validate unmet needs relevant to the project scope.


Conceptualize ways to approach your stakeholders’ challenges from different perspectives. This phase is all about quantity as you brainstorm as many ideas as possible that meet your project’s defined needs.

Filter attributes of your team’s concepts by what would ultimately delight your stakeholders. Early ideas will be synthesized and converged according to decision-making best practices.


Develop core concepts to fit into the context of your stakeholders’ needs. You’ll be building out high level strategic guidance, translating needs to specifications, methods of prototyping experiences.

Produce your case for the most promising concepts to pursue with strategic stakeholder feedback. Set a north star for your ultimate design deliverables using refined experiential prototypes.

Send me more information!

Contact us below to schedule your next training workshop.